✦ WELCOME ✦
TO THE WORK OF LEXI MEDINA
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Lexi, of Lexidus Art, is a self-taught artist who specializes in creating unique original designs that fan the flames of imagination and surrealism. Her first love of art began with traditional ink drawings, that quickly fueled an even stronger passion of semi-realistic, fantasy-style digital paintings. She never stopped exploring other possibilities and mediums for art, and now has years of experience not just as a traditional and digital artist, but also as a jewelry designer, enamel pin producer, and designer of tabletop games, logos, website interfaces, print magazines, promotional web and print materials, trade show displays and more!
In 2012, Lexi co-founded 𝘌𝘹𝘪𝘴𝘵𝘦𝘯𝘤𝘦 𝘎𝘢𝘮𝘦𝘴 with her brother Jake, a fantasy tabletop game company that publishes 𝗘𝘅𝗼𝗱𝘂𝘀 𝘁𝗵𝗲 𝗧𝗿𝗮𝗱𝗶𝗻𝗴 𝗖𝗮𝗿𝗱 𝗚𝗮𝗺𝗲! Lexi also started her own art & enamel pin brand Lexidus Art, after successfully crowdfunding her first pin collection on Kickstarter in May 2020, followed by more well-received campaigns each year after. Since 2024, Lexi has been focusing her artistry into fine jewelry design, learning the CAD and Bench Jeweler craft from the industry's finest at the Gemological Institute of America.
Whether painting digitally, modeling the next luxury jewelry piece, designing professional graphics or bringing new pin designs to life, Lexi always strives to infuse her work with a sense of vibrant wonder, a taste of the surreal, and at times, a little punny humor — for a good pun is its own 𝙧𝙚𝙬𝙤𝙧𝙙. She hopes her work will spark your imagination and bring you a smile!
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𝘋𝘦𝘶𝘵𝘦𝘳𝘰𝘯𝘰𝘮𝘺 31:8
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CV
Experience & Expertise
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Hello wonderful person; thank you for your interest in working with me!
I’m a creative professional with an eye for fine detail, and a passion for helping others succeed and bring their visions to life. With over a decade of experience in design and product creation, I’m adept with the Adobe Suite, including Photoshop, InDesign, Fresco and Premiere Pro. My computer knowledge and love for design have also led me to learning and continuously mastering Rhino and Zbrush for CAD design, as I strive to expand my creative horizons. There's so much shared joy and endless possibility in making something new, and I look forward to venturing the next creative journey with you!
2012 — 2022
LEAD ART DIRECTOR
At Existence Games
From conceptualization to packaging design to finished trading card products, I oversaw and executed the creative design process when it came to both outsourcing and creating original artwork for Exodus the Trading Card Game. This included writing detailed descriptions, creating mood boards with reference images, as well as managing the budget and timelines for each project. I worked directly with freelance artists from all over the globe on a contract basis and ensured that world-class illustrations were completed on time.
2021 — 2024
GRAPHIC DESIGNER
For Awaken2Sleep
Regularly freelanced digital & print-ready flyer designs, social media graphics, informational booklets / brochures and other promotional materials used by staff members for the client's company. The process often included either a rough draft concept or napkin sketch for me to recreate, and / or a list of guidelines and design ideas for me to bring to life from scratch. Multiple style choices would be presented for the art director to choose from, and revisions made quickly and smoothly until the client was satisfied.
2012 — 2022
ILLUSTRATOR / GRAPHIC DESIGNER
At Existence Games
Created original fantasy paintings and digital illustrations from scratch using Adobe Photoshop, which became official trading card artwork, marketing material, and packaging art. I also illustrated new product logos, icons, web graphics and page designs, as well as designed digital newsletters, print magazines and physical product packaging for the Exodus TCG. The process for both paintings and graphics included initial conceptualization, sketching a variety of design options, receiving feedback from teammates, rendering and finalizing the artwork, and then delivering the finished project in an efficient, clear manner.
2020 — Present
PRODUCT DESIGNER
At Lexidus Art
Creating original enamel pin, apparel & accessory designs both for commercial clients as well as for my own brand and online storefront. This entails start-to-finish artwork creation, as well as preparing files for manufacturing, testing design colors, finding & communicating with factories, overseeing production processes, and packaging / fulfilling final orders. When I'm not freelancing individual client work, I often release my new product collections via crowdfunding on either Kickstarter or BackerKit, and build / host the campaigns myself.
2012 — 2022
SALES / MARKETING
At Existence Games
Co-designed and published a new tabletop trading card game (Exodus TCG) from the ground up and fostered business relations in the industry. I regularly led and organized official events such as local tournaments, trade show exhibits and retail store demos. Additionally, I created digital content for the game’s social media pages and co-produced and edited videos for the company’s YouTube channel using a world-class film studio + Adobe Premiere & After Effects. I consistently developed and managed marketing campaigns as well as oversaw public relations for the company.
2011 — Present
MAIN VOLUNTEER WORK
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Crafter / Vendor in Women's Ministry Boutique
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Children's Awana Group Leader at Bethany Church
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Food Server at Fresno Rescue Mission
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Children's Special Needs Class Leader at CrossCity
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Children's Summer Camp Counselor at Hume Lake
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